Company
About
Management
Tom Bernthal, CEO & Founder
Gareth Schweitzer, President and Founder
Vada Hill, Principal
Martin Eichholz, EVP, Quantitative Research
Christine Chastain, SVP, Research & Strategy
Jen Barth, EVP, Marketing & Client Services
Rachel Bonsignore, Associate Director
Danielle King, Associate Director
Vision
Newsroom
Press Releases
Kelton Research Recognized by Inc. magazine as ‘Fastest Growing Market Research Consultancy’ for Second Consecutive Year
Kelton Research Wins Prestigious MarCom Award
Recent Media Coverage
Sister Companies
Careers
Work
Overview
Capabilities
Qualitative Consumer Insight
In-Depth Interviews: Consumer Insight
Creative Consumer Focus Groups
Applied Ethnographies
New Product Testing
Concept Development
Innovation Workshop
Semiotic Analysis
Trend Identification & Analysis
Market Assessment
Segmentation Studies
Brand Landscape Studies
Concept Testing
Brand Positioning
Pricing Models
Consumer Choice Modeling
Line Extension Analysis
Communication and Advertising
Messaging – Positioning Studies
Language Dial Testing
Ad Testing (Audio, Visual, Print)
Package Testing
Ad Tracking
Customer Understanding
Brand Health (Attitudes Usage)
Focus Groups: Maximizing the Qualitative Environment
In-Depth Interviews: Understanding Your Customer
Participant Recruiting: Finding the Right Consumers
Consumer Choice Modeling
Online Qualitative Research
Consumer Immersions
Archetype Studies & Analysis
Tracking Studies: Strategic Instruments
Issues Management
Flash Polling: An Instant – and Well Analyzed – Snapshot
Message Dial Testing: The Right Words At The Time
Focus Groups: Testing Messages With Your Specific Target
Public Relations
Tactical PR Polling
Tracking Studies: Knowing Your Audience
Focus Groups: Develop the Best Communication
Focus Areas
Consumer Brands
Business-to-Business
Associations & Non-profits
Public Opinion
Demographics
Moms
Hispanics
African American
Kids
Teens
Gen Y
Gen X
Boomers
Client List
Clients
Case Studies
Case Studies
Kelton Global Marketing Report
Contact
Contact Us
Media Inquiries
Research shouldn't be dry and dull. It should animate and excite, laying the groundwork for fresh ideas that vitalize brands.
See Our Work In Action
Kelton's Latest Global Marketing Report
Explore product interaction with semiotic analysis ...
Optimize word choice with language dial testing
Archetype studies strengthen consumer understanding...
Proudly working with:
Microsoft Hard Rock Hotel Wal Mart Activision Roxy EA Cisco E-Trade NBC Logitech Miller Brewing Company AARP Lexus Ticketmaster McDonalds Panda Express Helio Mike's Hard Lemonade American Express Disney ESPN AOL Bank of America Allstate