Kelton Research
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      • Tom Bernthal, CEO & Founder
      • Gareth Schweitzer, President and Founder
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      • Martin Eichholz, EVP, Quantitative Research
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    • Overview
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      • Qualitative Consumer Insight
        • In-Depth Interviews: Consumer Insight
        • Creative Consumer Focus Groups
        • Applied Ethnographies
        • New Product Testing
        • Concept Development
        • Innovation Workshop
        • Semiotic Analysis
        • Trend Identification & Analysis
      • Market Assessment
        • Segmentation Studies
        • Brand Landscape Studies
        • Concept Testing
      • Brand Positioning
        • Pricing Models
        • Consumer Choice Modeling
        • Line Extension Analysis
      • Communication and Advertising
        • Messaging – Positioning Studies
        • Language Dial Testing
        • Ad Testing (Audio, Visual, Print)
        • Package Testing
        • Ad Tracking
      • Customer Understanding
        • Brand Health (Attitudes Usage)
        • Focus Groups: Maximizing the Qualitative Environment
        • In-Depth Interviews: Understanding Your Customer
        • Participant Recruiting: Finding the Right Consumers
        • Consumer Choice Modeling
        • Online Qualitative Research
        • Consumer Immersions
        • Archetype Studies & Analysis
        • Tracking Studies: Strategic Instruments
      • Issues Management
        • Flash Polling: An Instant – and Well Analyzed – Snapshot
        • Message Dial Testing: The Right Words At The Time
        • Focus Groups: Testing Messages With Your Specific Target
      • Public Relations
        • Tactical PR Polling
        • Tracking Studies: Knowing Your Audience
        • Focus Groups: Develop the Best Communication
    • Focus Areas
      • Consumer Brands
      • Business-to-Business
      • Associations & Non-profits
      • Public Opinion
      • Demographics
        • Moms
        • Hispanics
        • African American
        • Kids
        • Teens
        • Gen Y
        • Gen X
        • Boomers
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Kelton Global Marketing Report

The Kelton Global Marketing Report is new to some, familiar to others.  It is a bit different than much of what you see on the front pages.  These are slightly lesser-seen stories that we think have huge marketing impact and potential.  It's the information we're glad we know about to help serve our clients well.

It's generally been an internal document, but when we've shared it with friends and clients, they've found it interesting and engaging.  So, we're going to continue to publish it monthly, and we invite you to enjoy.

 

November/December 2009

October/November 2009

September 2009 

August 2009

July 2009 

 

  • Overview
  • Capabilities
    • Qualitative Consumer Insight
      • In-Depth Interviews: Consumer Insight
      • Creative Consumer Focus Groups
      • Applied Ethnographies
      • New Product Testing
      • Concept Development
      • Innovation Workshop
      • Semiotic Analysis
      • Trend Identification & Analysis
    • Market Assessment
      • Segmentation Studies
      • Brand Landscape Studies
      • Concept Testing
    • Brand Positioning
      • Pricing Models
      • Consumer Choice Modeling
      • Line Extension Analysis
    • Communication and Advertising
      • Messaging – Positioning Studies
      • Language Dial Testing
      • Ad Testing (Audio, Visual, Print)
      • Package Testing
      • Ad Tracking
    • Customer Understanding
      • Brand Health (Attitudes Usage)
      • Focus Groups: Maximizing the Qualitative Environment
      • In-Depth Interviews: Understanding Your Customer
      • Participant Recruiting: Finding the Right Consumers
      • Consumer Choice Modeling
      • Online Qualitative Research
      • Consumer Immersions
      • Archetype Studies & Analysis
      • Tracking Studies: Strategic Instruments
    • Issues Management
      • Flash Polling: An Instant – and Well Analyzed – Snapshot
      • Message Dial Testing: The Right Words At The Time
      • Focus Groups: Testing Messages With Your Specific Target
    • Public Relations
      • Tactical PR Polling
      • Tracking Studies: Knowing Your Audience
      • Focus Groups: Develop the Best Communication
  • Focus Areas
    • Consumer Brands
    • Business-to-Business
    • Associations & Non-profits
    • Public Opinion
    • Demographics
      • Moms
      • Hispanics
      • African American
      • Kids
      • Teens
      • Gen Y
      • Gen X
      • Boomers
  • Client List
    • Clients
  • Case Studies
    • Case Studies
  • Kelton Global Marketing Report
 
 
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