Associations & Non-profits
Streamlining communications, maximizing impact, and augmenting efficiencies
Profit margins, market share, and stock price are not the sole determinants of success. In fact, if your job is to ensure the smooth operation of an advocacy Association or a Non-Profit, you probably quantify your success with measurements like “member satisfaction,” “earned media hits,” and “donor return and retention.” Your dues-paying members are your “shareholders” and if you wish to stay “in business” you ignore them at your peril.
Membership assessments. Messaging studies (internal and external audiences). Advertising audits. Outreach initiatives. Goal hierarchies. Media training. Public opinion. Earned media. Forecasting. These are just a few areas of Kelton’s expertise in this realm.
Our related client roster includes non-profit charities, NGO’s and public agencies. But perhaps our proudest example of this type of work would be our extensive efforts on behalf of The United Way and many other members of the Leadership 18 following the devastation of Hurricane Katrina.
Following the destruction concentrated in the Gulf Coast States, United Way of America and other members of the Leadership 18 (including the Salvation Army, American Cancer Society, American Red Cross and more), were desperate to learn how best to allocate their resources, prioritize their emergency response efforts, and expand their dialogue with displaced individuals and families. They turned to Kelton for help.
Our “Listening Initiative for Gulf Coast Communities” entailed a broad, complex and exhaustive methodology that incorporated three distinct research phases. Over just 14 days, we were able to conduct in-depth and in-person interviews with more than 1000 residents (including displaced persons, community leaders, small and family business owners and charity heads) of the nine most severely impacted communities. Our detailed report and presentation had a tangible impact on policy-making, message dissemination, and resource allocation for those who remain on the frontlines of this disaster.
Not insignificantly, our report was used to secure additional funds from Congress.