Teens

Tracking teen trends can be tricky for traditional research companies, but not for Kelton. Since our inception in 2003, we’ve built our reputation by specializing in the interests of younger Americans—particularly adolescents. From teen-focused brands like Quiksilver, Roxy and Activision to companies like Samsung, Helio, and Tampax, who are seeking a foothold in the teen market, Kelton has substantial experience with teens and a track record of successful insights on this constantly evolving and finicky consumer segment. Teens frequently observe or set trends before the rest of us know about them—MySpace, anyone?— and most brands can’t afford not to reach out to them.

Notorious for their distrust of anyone outside their age group, teens respond particularly well to the Kelton team. Our interviewers, moderators and pollsters have untraditional backgrounds for researchers: they’re writers, journalists, producers, pop culture gurus, and buzz marketers. In other words, they’re young, outgoing, intuitive, insightful leaders who live their subject matter, interact naturally with respondents, and have a nose for the all-important “cool factor” that can turn even the wariest of hipsters into your biggest fans.