Moms

Got Moms?

Or wish you did? If you’re ready to reach out to some of America’s most powerful consumers, let Kelton lend a helping hand. 

Our experienced staff has interviewed thousands of Moms for both strategic and public relations purposes, with survey goals as diverse as determining the role Moms play in their kids’ education and what they prefer to wear while running weekend errands. In our general population research, we often include mothers as a breakout point to compare this important audience with the general public, giving us a broad and deep understanding of the overall Mom mindset. Additionally, we recognize that these women are busy, so we make sure we respect their time. 

We’ve conducted surveys, focus groups and StreetSmart studies on behalf of a wide variety of products that help Moms take better care of their families and themselves. For Tetra Pak’s Juicy Juice study, we recruited Moms on the street and asked them to drive several blocks while their child sipped on a portable juice box, then report back to us on the container’s “spill factor” and overall portability and ease of use on the road.  And Our Charles Schwab “Parents and Teens” Survey received extensive broadcast and print coverage - including a lead story on Good Morning America - for its insights into how today’s Moms and Dads teach their teens about managing money.

Kelton has the “maternal instincts” to guide your client toward the noteworthy data and unique methodologies that will gain a deep understanding of this audience—and get their attention.