Hispanics

The nation’s fastest-growing minority is rightly receiving ever-greater attention across the business world.  And Kelton has been ahead of the curve, conducting hundreds of thousands of interviews among Hispanic and Latino consumers for a broad range of industries and non-profit organizations.

A landmark Kelton study conducted on behalf of Bank of America helped the financial giant understand how to best tailor financial service offerings to the Hispanic community, and also garnered significant broadcast and print media coverage.  And when Wal-Mart decided to create a “Wal-Mart University” to provide further education—and advancement—for its employees, they came to Kelton.  We conducted hundreds of in-person, in-depth interviews bilingually with Anglo and Hispanic Associates and Managers in markets across the country.  Kelton also worked with Vertrue to create Ahorros Saludables, a stopgap health insurance program for uninsured and underinsured Hispanic families.

Upon client request, any of our polls, focus groups and StreetSmart research can be conducted in either Spanish or English.  And in our general population research, we consistently include Hispanics and Latinos as a separate breakout point in order to compare and contrast the views of these important consumers with those of the American public as a whole.