Business-to-Business

Helping our clients communicate more effectively with theirs

The B2B research space is often defined by its unique challenges and sensitivities, and as a result, few market research firms are eager to compete in this realm. But one of Kelton’s foundational philosophies is to transform obstacles into opportunities, so we’ve pioneered several specific methodologies that had previously only been used in consumer research and morphed them into valuable B2B research tools.

Kelton’s extensive experience conducting in-depth membership studies to examine clients’ customer bases and understand their needs and usage habits has earned the loyalty of clients including MetLife, Omnicare, ARAMARK, Microsoft, R.H. Donnelly, the Surplus Line Association of California (SLA), and the National Education Association.  Over the course of hundreds of studies, we’ve developed customized member assessment methodologies to go deeper than traditional approaches and produce a full-fledged strategic read on attitudes, performance, needs, and recommendations for growing member satisfaction. In fact, clients often come to us with membership studies conducted by other firms and ask us to evolve their research by applying the Kelton approach.

Avaya, Irwin Tools, American Express and AT&T were also drawn to Kelton because of our extensive focus and track record in B2B research. These companies and others continually call on Kelton because they know we effectively deliver accurate, compelling and actionable insights.

Kelton’s three main practice areas in the B2B arena are Member / Employee satisfaction, Internal Needs Research, and Communication and Corporate Response for employees, boards and executive committees.