Kelton Research
  • Company
    • About
    • Management
      • Tom Bernthal, CEO & Founder
      • Gareth Schweitzer, President and Founder
      • Vada Hill, Principal
      • Martin Eichholz, EVP, Quantitative Research
      • Christine Chastain, SVP, Research & Strategy
      • Greg Rice, Principal Client Service
      • Courtney Clark, VP Research and Strategy
      • Rachel Bonsignore, Associate Director
      • Danielle King, Associate Director
    • Vision
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      • Press Releases
        • Kelton Research Recognized by Inc. magazine as ‘Fastest Growing Market Research Consultancy’ for Second Consecutive Year
        • Kelton Research Wins Prestigious MarCom Award
      • Recent Media Coverage
    • Sister Companies
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  • Work
    • Overview
    • Capabilities
      • Qualitative Consumer Insight
        • In-Depth Interviews: Consumer Insight
        • Creative Consumer Focus Groups
        • Applied Ethnographies
        • New Product Testing
        • Concept Development
        • Innovation Workshop
        • Semiotic Analysis
        • Trend Identification & Analysis
      • Market Assessment
        • Segmentation Studies
        • Brand Landscape Studies
        • Concept Testing
      • Brand Positioning
        • Pricing Models
        • Consumer Choice Modeling
        • Line Extension Analysis
      • Communication and Advertising
        • Messaging – Positioning Studies
        • Language Dial Testing
        • Ad Testing (Audio, Visual, Print)
        • Package Testing
        • Ad Tracking
      • Customer Understanding
        • Brand Health (Attitudes Usage)
        • Focus Groups: Maximizing the Qualitative Environment
        • In-Depth Interviews: Understanding Your Customer
        • Participant Recruiting: Finding the Right Consumers
        • Consumer Choice Modeling
        • Online Qualitative Research
        • Consumer Immersions
        • Archetype Studies & Analysis
        • Tracking Studies: Strategic Instruments
      • Issues Management
        • Flash Polling: An Instant – and Well Analyzed – Snapshot
        • Message Dial Testing: The Right Words At The Time
        • Focus Groups: Testing Messages With Your Specific Target
      • Public Relations
        • Tactical PR Polling
        • Tracking Studies: Knowing Your Audience
        • Focus Groups: Develop the Best Communication
    • Focus Areas
      • Consumer Brands
      • Business-to-Business
      • Associations & Non-profits
      • Public Opinion
      • Demographics
        • Moms
        • Hispanics
        • African American
        • Kids
        • Teens
        • Gen Y
        • Gen X
        • Boomers
    • Client List
      • Clients
    • Case Studies
      • Case Studies
    • Kelton Global Marketing Report
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Issues Management


HARNESSING THE POWER OF THE MESSAGE

Our issue management and communications staff cut their teeth in politics, where rapid reaction and compelling language determine the outcomes of elections and the success of legislation. We don’t just test communications, we create them – it’s what sets Kelton apart from virtually every other research firm in the nation.  We’re a true strategic partner, helping our clients grasp the size and scope of issues, developing the pressure points that can change public opinion, developing potential communications, and extracting the most effective messages before you take your campaign public.  

Our award winning focus group moderators and pollsters understand how to capture the essence of your audience’s sentiment and translate that into message platforms that improve your client’s public standing. We’ve done so for politicians and Fortune 500 companies; let us help your clients navigate through difficult times and develop Words that Work.

  • Overview
  • Capabilities
    • Qualitative Consumer Insight
      • In-Depth Interviews: Consumer Insight
      • Creative Consumer Focus Groups
      • Applied Ethnographies
      • New Product Testing
      • Concept Development
      • Innovation Workshop
      • Semiotic Analysis
      • Trend Identification & Analysis
    • Market Assessment
      • Segmentation Studies
      • Brand Landscape Studies
      • Concept Testing
    • Brand Positioning
      • Pricing Models
      • Consumer Choice Modeling
      • Line Extension Analysis
    • Communication and Advertising
      • Messaging – Positioning Studies
      • Language Dial Testing
      • Ad Testing (Audio, Visual, Print)
      • Package Testing
      • Ad Tracking
    • Customer Understanding
      • Brand Health (Attitudes Usage)
      • Focus Groups: Maximizing the Qualitative Environment
      • In-Depth Interviews: Understanding Your Customer
      • Participant Recruiting: Finding the Right Consumers
      • Consumer Choice Modeling
      • Online Qualitative Research
      • Consumer Immersions
      • Archetype Studies & Analysis
      • Tracking Studies: Strategic Instruments
    • Issues Management
      • Flash Polling: An Instant – and Well Analyzed – Snapshot
      • Message Dial Testing: The Right Words At The Time
      • Focus Groups: Testing Messages With Your Specific Target
    • Public Relations
      • Tactical PR Polling
      • Tracking Studies: Knowing Your Audience
      • Focus Groups: Develop the Best Communication
  • Focus Areas
    • Consumer Brands
    • Business-to-Business
    • Associations & Non-profits
    • Public Opinion
    • Demographics
      • Moms
      • Hispanics
      • African American
      • Kids
      • Teens
      • Gen Y
      • Gen X
      • Boomers
  • Client List
    • Clients
  • Case Studies
    • Case Studies
  • Kelton Global Marketing Report
 
 
Home Work Capabilities Issues Management  View All Research Tools
In-Depth Interviews: Consumer ... Creative Consumer Focus Groups... Applied Ethnographies
Tactical PR Polling Flash Polling: An Instant – an... Message Dial Testing: The Righ...
Tracking Studies: Knowing Your... New Product Testing Concept Development
Focus Groups: Develop the Best... Focus Groups: Testing Messages... Innovation Workshop
Segmentation Studies Brand Landscape Studies Semiotic Analysis
Concept Testing Pricing Models Trend Identification & Analysi...
Consumer Choice Modeling Line Extension Analysis Messaging-Positioning Studies
Language Dial Testing Ad Testing (Audio Visual Print... Package Testing
Ad Tracking Brand Health (Attitudes Usage)... Focus Groups: Maximizing the Q...
In-Depth Interviews: Understan... Participant Recruiting: Findin... Consumer Choice Modeling
Online Qualitative Research Consumer Immersions Archetype Studies & Analysis
Tracking Studies: Strategic In...

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