Public Relations
KELTON PUBLIC RELATIONS
As any public relations pro knows, your research needs are unique, whether you’re using research to get ink and airtime for a client, to understand how to manage an issue, or to develop the best communications and messages.
CREATING NEWS YOU CAN USE
The Kelton Media Unit - a seasoned group of former members of the media, PR professionals, and researchers - is dedicated to using research that grabs journalists’ attention and gains their respect for its credibility. The Kelton team takes your ideal headlines, target media and tactical goals and translates them into newsworthy questions that cut through the media clutter. It’s why Kelton continues to land USA Today Snapshots, broadcast segments on The Today Show, Good Morning America, Fox News, Leno and Letterman, and regular placements in the nation’s largest print dailies, including The New York Times and the Wall Street Journal.
THE DIFFERENCE IS SERVICE
Simply put, it’s unparalleled. We draft and re-draft the survey until you’re happy. Your data book is delivered in a timely manner and in a user-friendly format. But we don’t just throw the book at you—we analyze it as well. All of your survey results are presented in our unique final deliverable, an easy to read, journalist-friendly document called a NewsWorthy Analysis that highlights your most mediaworthy findings with catchy content and illustrates them with charts and graphs—any or all of which can be dropped right into a press release. All of your documents, from the survey drafts to the Newsworthy are vetted by professional writers and creative consultants to ensure the highest level of quality and creativity. And your project manager will provide guidance and support throughout the entire life of the poll, from creating the first survey draft to consulting with you as journalists and editors begin to pick up your story.