Kelton Research
  • Company
    • About
    • Management
      • Tom Bernthal, CEO & Founder
      • Gareth Schweitzer, President and Founder
      • Vada Hill, Principal
      • Martin Eichholz, EVP, Quantitative Research
      • Christine Chastain, SVP, Research & Strategy
      • Greg Rice, Principal Client Service
      • Courtney Clark, VP Research and Strategy
      • Rachel Bonsignore, Associate Director
      • Danielle King, Associate Director
    • Vision
    • Newsroom
      • Press Releases
        • Kelton Research Recognized by Inc. magazine as ‘Fastest Growing Market Research Consultancy’ for Second Consecutive Year
        • Kelton Research Wins Prestigious MarCom Award
      • Recent Media Coverage
    • Sister Companies
    • Careers
  • Work
    • Overview
    • Capabilities
      • Qualitative Consumer Insight
        • In-Depth Interviews: Consumer Insight
        • Creative Consumer Focus Groups
        • Applied Ethnographies
        • New Product Testing
        • Concept Development
        • Innovation Workshop
        • Semiotic Analysis
        • Trend Identification & Analysis
      • Market Assessment
        • Segmentation Studies
        • Brand Landscape Studies
        • Concept Testing
      • Brand Positioning
        • Pricing Models
        • Consumer Choice Modeling
        • Line Extension Analysis
      • Communication and Advertising
        • Messaging – Positioning Studies
        • Language Dial Testing
        • Ad Testing (Audio, Visual, Print)
        • Package Testing
        • Ad Tracking
      • Customer Understanding
        • Brand Health (Attitudes Usage)
        • Focus Groups: Maximizing the Qualitative Environment
        • In-Depth Interviews: Understanding Your Customer
        • Participant Recruiting: Finding the Right Consumers
        • Consumer Choice Modeling
        • Online Qualitative Research
        • Consumer Immersions
        • Archetype Studies & Analysis
        • Tracking Studies: Strategic Instruments
      • Issues Management
        • Flash Polling: An Instant – and Well Analyzed – Snapshot
        • Message Dial Testing: The Right Words At The Time
        • Focus Groups: Testing Messages With Your Specific Target
      • Public Relations
        • Tactical PR Polling
        • Tracking Studies: Knowing Your Audience
        • Focus Groups: Develop the Best Communication
    • Focus Areas
      • Consumer Brands
      • Business-to-Business
      • Associations & Non-profits
      • Public Opinion
      • Demographics
        • Moms
        • Hispanics
        • African American
        • Kids
        • Teens
        • Gen Y
        • Gen X
        • Boomers
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Management

Rachel Bonsignore, Associate Director

Rachel Bonsignore joins Kelton Research with many years of public relations experience in creating and implementing strategic campaigns for a wide variety of industries including health, technology, beauty, and entertainment.  She brings to Kelton a passion for the media and popular culture, extensive communications skills, and a unique grasp of how surveys fit into PR and marketing campaigns.

Her past clients include the Academy of Motion Picture Arts and Sciences and Amazon.com, as well as many dotcoms and startups.  She has placed stories in a wide variety of media outlets including USA Today, The Associated Press, The New York Times, People Magazine, and CNBC.  Rachel’s communications skills span strategic messaging, content development, event management, media outreach, and competitive research.  She also has a deep understanding of the survey process, having managed numerous survey projects for eDiets.com as well as larger studies for a number of marketing affinity groups. 

Rachel holds a Bachelor of Arts in English from the State University of New York at Binghamton and is a graduate of the Bronx High School of Science.  Her education includes a semester abroad in London.

  • About
  • Management
    • Tom Bernthal, CEO & Founder
    • Gareth Schweitzer, President and Founder
    • Vada Hill, Principal
    • Martin Eichholz, EVP, Quantitative Research
    • Christine Chastain, SVP, Research & Strategy
    • Greg Rice, Principal Client Service
    • Courtney Clark, VP Research and Strategy
    • Rachel Bonsignore, Associate Director
    • Danielle King, Associate Director
  • Vision
  • Newsroom
    • Press Releases
      • Kelton Research Recognized by Inc. magazine as ‘Fastest Growing Market Research Consultancy’ for Second Consecutive Year
      • Kelton Research Wins Prestigious MarCom Award
    • Recent Media Coverage
  • Sister Companies
  • Careers
 
 
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