Management

Martin Eichholz is an expert in branding and positioning research, new product development, audience segmentation, customer satisfaction and conjoint studies. He has used his expertise to guide clients in diverse industries including media (ABC, CBS Interactive, Comcast, Electronic Arts), consumer goods (Kimberly-Clark, Ocean Spray, ConAgra) and financial services (Motley Fool, MetLife).

A native German speaker, his linguistic skills serve him well while working with clients such as the German Embassy. Martin is a former Fulbright scholar with a doctorate degree in Mass Communication from Syracuse University. He also received a master's in Communication Studies from the University of Mainz in Germany and a master’s in Public Relations from Syracuse University. He is a member of the American Association for Public Opinion Research and has been published in various journals, most recently the Journal of Advertising Research.

Martin is a talented musician and sportsman. An accomplished jazz pianist, he has played in a big band and often serenades guests at weddings. He’s also an enthusiastic hiker and runner and has completed the New York City marathon three times.