Kelton Research
  • Company
    • About
    • Management
      • Tom Bernthal, CEO & Founder
      • Gareth Schweitzer, President and Founder
      • Vada Hill, Principal
      • Martin Eichholz, EVP, Quantitative Research
      • Christine Chastain, SVP, Research & Strategy
      • Jen Barth, EVP, Marketing & Client Services
      • Rachel Bonsignore, Associate Director
      • Danielle King, Associate Director
    • Vision
    • Newsroom
      • Press Releases
        • Kelton Research Recognized by Inc. magazine as ‘Fastest Growing Market Research Consultancy’ for Second Consecutive Year
        • Kelton Research Wins Prestigious MarCom Award
      • Recent Media Coverage
    • Sister Companies
    • Careers
  • Work
    • Overview
    • Capabilities
      • Qualitative Consumer Insight
        • In-Depth Interviews: Consumer Insight
        • Creative Consumer Focus Groups
        • Applied Ethnographies
        • New Product Testing
        • Concept Development
        • Innovation Workshop
        • Semiotic Analysis
        • Trend Identification & Analysis
      • Market Assessment
        • Segmentation Studies
        • Brand Landscape Studies
        • Concept Testing
      • Brand Positioning
        • Pricing Models
        • Consumer Choice Modeling
        • Line Extension Analysis
      • Communication and Advertising
        • Messaging – Positioning Studies
        • Language Dial Testing
        • Ad Testing (Audio, Visual, Print)
        • Package Testing
        • Ad Tracking
      • Customer Understanding
        • Brand Health (Attitudes Usage)
        • Focus Groups: Maximizing the Qualitative Environment
        • In-Depth Interviews: Understanding Your Customer
        • Participant Recruiting: Finding the Right Consumers
        • Consumer Choice Modeling
        • Online Qualitative Research
        • Consumer Immersions
        • Archetype Studies & Analysis
        • Tracking Studies: Strategic Instruments
      • Issues Management
        • Flash Polling: An Instant – and Well Analyzed – Snapshot
        • Message Dial Testing: The Right Words At The Time
        • Focus Groups: Testing Messages With Your Specific Target
      • Public Relations
        • Tactical PR Polling
        • Tracking Studies: Knowing Your Audience
        • Focus Groups: Develop the Best Communication
    • Focus Areas
      • Consumer Brands
      • Business-to-Business
      • Associations & Non-profits
      • Public Opinion
      • Demographics
        • Moms
        • Hispanics
        • African American
        • Kids
        • Teens
        • Gen Y
        • Gen X
        • Boomers
    • Client List
      • Clients
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      • Case Studies
    • Kelton Global Marketing Report
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Management

Jen Barth, EVP, Marketing & Client Services

Jen leads Kelton’s marketing and business development efforts, working closely with Tom and Gareth to drive overall corporate, sales, and new service strategy. With extensive experience across the automotive, consumer products, entertainment, healthcare, nonprofit, technology, and B2B sectors, Jen has spent her career creating programs that help clients define and grow their businesses and better understand the audiences they serve.

Prior to joining the Kelton team, Jen was VP, Business Development for Siegel+Gale, a leading global strategic branding firm, where she was responsible for engagements with clients such as Activision, Adobe Systems, Chevron, Nestle, PayPal, and Children’s Hospital Los Angeles. She was also VP, Sales & Marketing for Buzztone, where her clients included DreamWorks, Disney Consumer Products, Seiko, Stila Cosmetics, and Fox Home Entertainment.

Jen is a graduate of Vassar College, where she received a B.A. in History and studied abroad at the University of Edinburgh, Scotland. Once an avid traveler and marathon runner, Jen spends most of her free time these days (not that there’s much of it) chasing her identical twin daughters around the block.

  • About
  • Management
    • Tom Bernthal, CEO & Founder
    • Gareth Schweitzer, President and Founder
    • Vada Hill, Principal
    • Martin Eichholz, EVP, Quantitative Research
    • Christine Chastain, SVP, Research & Strategy
    • Jen Barth, EVP, Marketing & Client Services
    • Rachel Bonsignore, Associate Director
    • Danielle King, Associate Director
  • Vision
  • Newsroom
    • Press Releases
      • Kelton Research Recognized by Inc. magazine as ‘Fastest Growing Market Research Consultancy’ for Second Consecutive Year
      • Kelton Research Wins Prestigious MarCom Award
    • Recent Media Coverage
  • Sister Companies
  • Careers
 
 
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