Kelton Research
  • Company
    • About
    • Management
      • Tom Bernthal, CEO & Founder
      • Gareth Schweitzer, President and Founder
      • Vada Hill, Principal
      • Martin Eichholz, EVP, Quantitative Research
      • Christine Chastain, SVP, Research & Strategy
      • Jen Barth, EVP, Marketing & Client Services
      • Rachel Bonsignore, Associate Director
      • Danielle King, Associate Director
    • Vision
    • Newsroom
      • Press Releases
        • Kelton Research Recognized by Inc. magazine as ‘Fastest Growing Market Research Consultancy’ for Second Consecutive Year
        • Kelton Research Wins Prestigious MarCom Award
      • Recent Media Coverage
    • Sister Companies
    • Careers
  • Work
    • Overview
    • Capabilities
      • Qualitative Consumer Insight
        • In-Depth Interviews: Consumer Insight
        • Creative Consumer Focus Groups
        • Applied Ethnographies
        • New Product Testing
        • Concept Development
        • Innovation Workshop
        • Semiotic Analysis
        • Trend Identification & Analysis
      • Market Assessment
        • Segmentation Studies
        • Brand Landscape Studies
        • Concept Testing
      • Brand Positioning
        • Pricing Models
        • Consumer Choice Modeling
        • Line Extension Analysis
      • Communication and Advertising
        • Messaging – Positioning Studies
        • Language Dial Testing
        • Ad Testing (Audio, Visual, Print)
        • Package Testing
        • Ad Tracking
      • Customer Understanding
        • Brand Health (Attitudes Usage)
        • Focus Groups: Maximizing the Qualitative Environment
        • In-Depth Interviews: Understanding Your Customer
        • Participant Recruiting: Finding the Right Consumers
        • Consumer Choice Modeling
        • Online Qualitative Research
        • Consumer Immersions
        • Archetype Studies & Analysis
        • Tracking Studies: Strategic Instruments
      • Issues Management
        • Flash Polling: An Instant – and Well Analyzed – Snapshot
        • Message Dial Testing: The Right Words At The Time
        • Focus Groups: Testing Messages With Your Specific Target
      • Public Relations
        • Tactical PR Polling
        • Tracking Studies: Knowing Your Audience
        • Focus Groups: Develop the Best Communication
    • Focus Areas
      • Consumer Brands
      • Business-to-Business
      • Associations & Non-profits
      • Public Opinion
      • Demographics
        • Moms
        • Hispanics
        • African American
        • Kids
        • Teens
        • Gen Y
        • Gen X
        • Boomers
    • Client List
      • Clients
    • Case Studies
      • Case Studies
    • Kelton Global Marketing Report
  • Contact
    • Contact Us
    • Media Inquiries
  • email
  • print

Management

There’s no question that our staff is our best asset. Our backbone is formed by a team of the most experienced, highly trained researchers in the country—we couldn’t stand up without them. But we’re also brand and management consultants, communications and media gurus, innovation experts, writers, and public relations professionals: individuals who have been end users of research and know what’s useful to a client, and what isn’t.  

What truly makes us exceptional is the way our creative and our quantitative teams work together. At Kelton, you’ve got the best of both our right and left brains on every single project, from inception all the way to the final deliverable. A half dozen or more people will focus on your specific issue, challenge, or question and how to resolve it before any research even begins. And after your data has been collected, that same group sits down and decides together how that information can best guide your decisions.

It’s a collaborative philosophy that leads to dramatically improved results—a  philosophy our clients have grown to love.

 

 

Featured Article
The Recession and Market Research
The Advantage of Information

  • About
  • Management
    • Tom Bernthal, CEO & Founder
    • Gareth Schweitzer, President and Founder
    • Vada Hill, Principal
    • Martin Eichholz, EVP, Quantitative Research
    • Christine Chastain, SVP, Research & Strategy
    • Jen Barth, EVP, Marketing & Client Services
    • Rachel Bonsignore, Associate Director
    • Danielle King, Associate Director
  • Vision
  • Newsroom
    • Press Releases
      • Kelton Research Recognized by Inc. magazine as ‘Fastest Growing Market Research Consultancy’ for Second Consecutive Year
      • Kelton Research Wins Prestigious MarCom Award
    • Recent Media Coverage
  • Sister Companies
  • Careers
 
 
Home Company Management 

Copyright 2009 Kelton Research.     Phone: 1.888.8.KELTON